Work

The thinkerdoer solution: We were re-engaged to directly align the brand asset with the investor’s value-creation goals. Through a comprehensive process of facilitation and alignment, we transitioned the business from its Keltbray roots into a standalone entity. By leading the leadership team through this complex transition, we ensured the new identity resonated deeply with both their rich heritage and future-facing investors. Central to this strategic intervention was the naming process; we developed and vetted the name “Aureos” to clearly signal value, resilience, and a new era of infrastructure delivery. Finally, we strategically positioned the new brand as the essential partner for a Net Zero future, successfully transforming a standard corporate ESG requirement into a powerful, competitive advantage.

The thinkerdoer solution: We engineered a comprehensive brand universe and visual system that felt both gender-neutral and high-end, bypassing traditional skincare clichés to appeal to boys, girls, and parents simultaneously. Our approach began with naming and world-building, where we conceived the name “YOYO” and developed an entirely new visual identity anchored in a “gender-agnostic” aesthetic. Moving beyond surface graphics, we engineered the structural design of the physical packaging and the unboxing experience, alongside a fully integrated digital e-commerce platform. To drive commercial success, we created a comprehensive brand toolkit and strategic pitch decks that successfully secured product placement in the world’s most prestigious retail outlets, including Harrods and Harvey Nichols. Ultimately, by building a brand with such wide-reaching demographic appeal and “retail-ready” sophistication, we directly supported the founders’ successful exit strategy, perfectly positioning the asset for a high-value acquisition by a global beauty conglomerate.

The thinkerdoer solution: We stepped in to completely overhaul their communications architecture, deploying our proprietary DNA Matrix process to distill their dense science into an engaging, customer-centric narrative. Our approach centered on strategic translation—turning highly technical capabilities into clear, accessible, and volume-driving sales messaging—paired with a robust and striking new visual identity rooted entirely in the brand’s true scientific substance. Crucially, we prioritized management enablement, equipping the executive team with the exact communications architecture and foundational tools required to rapidly scale the company. Ultimately, this strategic foundation perfectly supported their rapid global expansion, positioning the brand for a highly successful $9.6 billion acquisition by Danaher Corp. in 2021.

The thinkerdoer solution: Acting as a trusted partner since 2009, thinkerdoer has been integral to Oxford Biomedica’s evolution. We strategically repositioned their brand for global growth, successfully guiding their pivot to a CDMO model. To manage the complexities of their international expansion, we deployed our proprietary DNA Matrix process. This established a razor-sharp strategic foundation, ensuring absolute brand consistency across all global communications – including the design and build of their comprehensive corporate website. Today, we continue to drive their brand success as they scale aggressively across international markets.

The thinkerdoer solution: We worked closely with the Nicox Corporate Communications team to navigate this transition, acting as a steady creative partner throughout the restructuring process. By moving away from a legacy commercial aesthetic, we developed a refreshed visual narrative that centers on their core expertise in ophthalmology. Our collaborative approach ensured that the new branding felt authentic to the internal team while presenting a premium, high-confidence image to the global investment community.

The thinkerdoer solution: Having proven our strategic value during the Aldevron exit, CEO James Brown and his founding team trusted thinkerdoer to architect this new brand from the ground up.

Working directly with James and his executive team, we developed a bold visual identity and a highly strategic messaging framework designed to help them own the industry high ground. By stripping away the scientific jargon and focusing on their disruptive commercial potential, we positioned Agathos not just as an alternative, but as a new pioneer for the market.

The thinkerdoer solution: Working in close alignment with the OxSonics leadership and communications team, we acted as a strategic creative partner to translate their proprietary “sonar-based” platform into a high-impact visual language. By immersing ourselves in their science, we developed a suite of sophisticated assets that clearly communicate how their technology “finds” and enhances drug delivery. Our collaborative process ensured the internal team felt ownership of a brand that finally matched the magnitude of their innovation, providing them with the tools to present to global stakeholders with absolute confidence.

The thinkerdoer solution: We were engaged to lead this complete transformation, working directly with the senior management team to deploy our DNA Matrix process and untangle the complexities of their various scientific divisions. Utilizing the insights from this process for strategic unification, we crafted a compelling corporate story that made sense of their complex science, successfully transitioning the company from Retroscreen to its dynamic new identity: hVIVO. To ensure a comprehensive implementation, we delivered a full brand toolkit, seamlessly rolling out the new name and messaging across all key communications. Culminating the rebrand with the complete design and build of their new corporate website, the result was a seamless transition to the hVIVO identity, supported by a clear, unified corporate narrative and a robust digital presence that perfectly aligned with their evolving vision.

The thinkerdoer solution: thinkerdoer partnered with the leadership team to orchestrate a complete strategic and cultural overhaul. We originated the new name, “Ascension,” which reflects an aspiration to raise treatment standards through “serious science.” To ensure a seamless and professional launch, thinkerdoer also secured the premium web domain, providing the brand with immediate digital authority. A cornerstone of the project was a series of inclusive workshops open to the wider employee group; these served as a vital team-building exercise, helping staff navigate a difficult reorganization by aligning them behind the new vision. Using our proprietary DNA Matrix, we developed a powerful new positioning and storytelling narrative for a new era. We delivered a comprehensive visual identity and a fully responsive website that clarifies Ascension’s dual-focus on marketed pain products and its innovative therapy pipeline.

The thinkerdoer solution: We were engaged to lead the strategic transition from Animal Ethics to Medical Ethics. To help the business reach these new international audiences and stakeholders, we developed a dynamic visual identity and compelling messaging architecture. Through strategic renaming and repositioning, we successfully guided the rebrand to “Medical Ethics,” clearly signaling their entry into human healthcare while respecting their established veterinary roots. We then crafted a sophisticated corporate narrative that effectively communicated the life-changing value of Medi-Solfen to a brand-new, highly regulated global market. To ensure a comprehensive brand rollout, we seamlessly implemented the new identity across all key communication touchpoints, delivering a full suite of assets that included a custom corporate website (medicalethics.me), a cohesive social media presence, investor fact sheets, brochures, and targeted advertising. Ultimately, this equipped Medical Ethics with the polished, credible brand presence required to confidently expand globally and approach new regulatory approvals across Europe and beyond.

The thinkerdoer solution: Partnering closely with Median’s corporate communications team and senior leadership, thinkerdoer architected a comprehensive global identity. Our remit covered the entire brand ecosystem, ensuring absolute visual and verbal consistency across all international touchpoints.

Beyond the corporate rebrand, we developed the strategic messaging to articulate their clinical value and executed the naming and brand launch for their precision diagnostics product, ‘eyonis’. From global exhibition booths to detailed corporate reporting, we equipped Median’s internal teams with the robust communications architecture required to scale their global footprint.

The thinkerdoer solution: Building on a trusted, long-term relationship that began during our Creative Director’s previous agency tenure, thinkerdoer partnered closely with Killik & Co’s internal marketing and leadership teams to architect a comprehensive brand evolution.

Together, we shifted the firm’s narrative from traditional “Old Wealth” to “New Ambition.” We developed targeted messaging and a refreshed visual identity specifically designed to resonate with a new era of high-net-worth individuals – focusing on successful 35-year-old entrepreneurs and elite sports professionals. This collaborative repositioning went far beyond a visual refresh; it successfully modernized their market appeal and opened robust new commercial pathways, directly supporting the firm’s international expansion and the launch of a new office in Dubai.

The thinkerdoer solution: Having established a deep foundation of trust with Chambers and Ballantyne through our highly successful strategic partnerships with Aldevron and Agathos, thinkerdoer was brought in to partner directly with CEO Marc Wolff on a complete brand refresh.

We distilled their complex clinical ambitions into a powerful, singular differentiator: “Let’s end cancer.” Working closely with Marc and his executive team, we overhauled Calviri’s visual identity, designed a modern new logo, and authored the critical messaging architecture. Our remit also included structuring the high-stakes investor pitch decks and providing strategic consultation and design for their digital presence. By aligning the brand’s visual and verbal narrative with the rigorous expectations of biotech investors, thinkerdoer successfully equipped Marc and his leadership team with the commercial assets that drove their subsequent, highly successful fundraising rounds.

The thinkerdoer solution: Partnering closely with Bernadette O’Rourke on the senior management team and Communications Director Philip Pashley, thinkerdoer delivered a comprehensive brand and communications evolution.

Recognizing that their bid production documents are the commercial lifeblood of the business, we engineered an incredibly detailed, highly structured design framework. This system empowered their internal bid teams to produce complex, compliant, and visually compelling proposals that stand out in a fiercely competitive and regulated landscape. Beyond the commercial frontline, we worked with Philip and Bernadette to extend this strategic clarity to their employee brand – helping to unify and engage their massive, global workforce – and designed their annual report and ESG reporting to clearly communicate their corporate scale and success to stakeholders. By working hand-in-hand with their leadership, thinkerdoer ensured the Laing O’Rourke brand became a highly functional, strategic asset across every level of the business.

The thinkerdoer solution: Working directly with the Novartis senior team, we built a brand-new, consumer-facing identity from a blank page. Focusing on strategic brand creation, we developed the highly approachable “Go Jabs” name alongside a compelling visual identity. To ensure a seamless customer experience, we executed an end-to-end design strategy, delivering both the digital e-commerce platform and the physical retail collateral. This comprehensive approach facilitated a highly successful commercial rollout across 25 walk-in locations throughout the UK. As a result, we successfully transformed complex medical data into a highly tangible, engaging commercial asset that was ultimately acquired by AstraZeneca.

The thinkerdoer solution: Leveraging our existing, trusted relationships with both Nicox and GHO Capital, we partnered with the newly formed company to launch them onto the European stage. We spearheaded their brand creation, developing the complete visual identity and brand positioning for the new commercial entity, VISUfarma. To effectively reach their targets, we designed and built dual-audience digital platforms, featuring specialized websites tailored to speak directly to both everyday consumers and medical professionals. Crucially, we navigated complex regulatory landscapes, successfully adapting the digital architecture and messaging to ensure strict compliance with the varied medical advertising regulations across the UK, Netherlands, France, Spain, Italy, and Germany. Ultimately, we delivered a unified, compliant, and powerful pan-European brand presence that successfully launched VISUfarma’s commercial products across six distinct international markets.

The thinkerdoer solution: Collaborating closely with Circassia’s legal advisors and PR team, we leveraged our design and regulatory expertise to ensure their debut was both visually striking and fully compliant. We started with foundational brand creation, designing the Circassia visual identity from the ground up, including the logo and comprehensive brand guidelines. To manage complex regulatory navigation and IPO positioning, we carefully crafted a strategic narrative to successfully position the company for the listing while strictly adhering to financial and healthcare compliance guidelines. Following the successful IPO, we drove their comprehensive corporate communications by producing their ongoing annual reports, investor decks, Health Economics and Outcomes Research (HEOR) assets, and patient recruitment materials. Later in the company’s lifecycle, we partnered with them once again to successfully reposition and evolve the corporate brand into NIOX. Ultimately, we delivered a compliant, highly successful IPO launch straight into the FTSE 250, supported by a robust suite of corporate materials and a foundational brand identity that we proudly guided through its next evolution.

The thinkerdoer solution: thinkerdoer partnered with Yoomi to architect a comprehensive brand development and packaging strategy tailored specifically for international expansion.

Recognizing that the packaging would serve as the primary educator and ambassador for this new technology, we engineered a global packaging architecture that prioritized clarity and trust. We developed a cohesive visual language that balanced the warmth of a premium baby brand with the clean, reassuring cues of innovative design. By creating a flexible but highly consistent packaging system, we ensured the brand could seamlessly cross borders, empowering Yoomi to confidently launch, stand out on crowded retail shelves, and secure market share in new territories around the world.

The thinkerdoer solution: We tackled the project in two distinct phases, elevating their existing corporate presence while bringing their ambitious new consumer-facing service to life. Kicking off with a BOX brand refresh, we cleaned up their corporate identity by creating a sleek new logo and designing and building a dedicated website to accurately reflect their high-end property services. For the founder’s new venture, we spearheaded the naming and brand creation process, conceiving the name “Club Concierge” and building a premium, lifestyle-focused brand universe from a completely blank page. To ensure a comprehensive launch, we executed the marketing strategy and designed the physical window graphics for their walk-in locations, guaranteeing the brand captured the attention of their target City demographic. Ultimately, we successfully formalized BOX’s corporate identity while simultaneously launching Club Concierge as a highly visible, premium service brand ready to manage the daily demands of luxury London living.

The thinkerdoer solution: Having already established a trusted relationship with ePlanet through our successful work with one of their major portfolio investments, Median Technologies, we were tapped to execute this highly focused digital brief. Our approach centered on regulatory web design, designing and developing a brand new corporate website from the ground up to ensure strict US SEC compliance. Through relationship-driven delivery, we leveraged our existing knowledge of their portfolio ecosystem to provide a targeted, efficient, and seamless digital solution. This focused on professional positioning, delivering a streamlined, secure digital presence tailored perfectly to the rigorous needs of a top-tier venture capital firm. Ultimately, we provided ePlanet with a highly professional and fully SEC-compliant digital platform that accurately reflected their status and safeguarded their corporate communications.

The thinkerdoer solution: thinkerdoer partnered closely with CEO Brian and the new leadership team to orchestrate a complete strategic overhaul. To reclaim their heritage while signaling a new era of independence, we successfully relaunched the Genovac brand. We developed new messaging that cuts through the scientific complexity, establishing the trust and clarity essential for their cross-border operations. We then delivered a fresh visual identity and rolled this out across key touchpoints – including comprehensive marketing materials and a modern digital platform – firmly cementing their standalone market value.

The thinkerdoer solution: Trusted to take over the brand and deliver a flawless digital launch under pressure, thinkerdoer partnered with Lara and the GHO leadership team to get it done. We refined their visual identity and developed a secure, fully compliant website that clearly articulates their investment thesis – enabling better, faster, and more accessible healthcare. We strategically structured the site’s architecture to heavily spotlight their world-class team of investment professionals, while providing a dynamic framework to showcase their growing portfolio of high-value healthcare assets. The result was a highly credible, premium market entry delivered perfectly on schedule.

The thinkerdoer solution: thinkerdoer partnered with Horizon Discovery to elevate their brand and corporate communications to match their ambitious trajectory. To establish immediate visual authority, a key component of our strategy was organizing and directing world-class photography, giving the brand a premium, established identity. We paired this high-end aesthetic with clear, compelling messaging that successfully demystified their complex science for broader commercial appeal. We then rolled this unified, mature brand experience out across their critical corporate communications, including their Annual and ESG reporting, ensuring a cohesive and impressive narrative for investors and stakeholders.

The thinkerdoer solution: Trusted from day one, thinkerdoer partnered with Lara and her co-founder to build the company’s entire brand foundation from the ground up. We originated the name “Improvewell,” perfectly capturing their positive, continuous-improvement ethos. With the naming secured, we developed a fresh, authoritative brand identity and produced the key marketing materials required to successfully introduce this vital med-tech solution to the NHS and the broader healthcare ecosystem.

The thinkerdoer solution: thinkerdoer partnered with Philip, Doug, and the Keltbray team to re-energize the brand from the inside out. We carefully tweaked the existing company logo, modernizing it while maintaining its heritage, and breathed new life into their overarching visual identity. To solve the accessibility challenge, we designed and developed a highly valuable new digital asset: a bespoke Brand Hub. This centralized online portal securely houses all brand guidelines, visual assets, and the new bid production templates, empowering Keltbray’s teams to build winning, consistently on-brand pitches from wherever they are.

The thinkerdoer solution: We partnered closely with the executive team to orchestrate a complete strategic repositioning, transforming a dormant brand to support an ambitious IPO and a successful final acquisition. Crucially, this process required deep stakeholder alignment; we presented directly and regularly to the board to secure the executive buy-in needed to launch a modern visual identity and a completely redesigned logo from scratch. To ensure the narrative matched their renewed commercial potential, we deployed our proprietary thinkerdoer DNA Matrix. This framework allowed us to craft sharp, compelling, investor-focused messaging, culminating in the powerful core differentiator and tagline: “Breathtaking Science.” Finally, we rolled this revitalized brand out across all critical digital and print collateral, delivering a new corporate website, business cards, and the high-stakes investor pitch decks that successfully supported their journey to a highly lucrative sale.

The thinkerdoer solution: This is where the power of an elite network and exceptional leadership comes into play. We were brought into the fold by Matt Chambers—former Head of Brand at Aldevron who we worked most closely with on the Aldevron rebrand. Recognizing the potential of the founders’ tech, Matt offered the startup far more than just financial investment; he brought the critical, high-level expertise needed to actually scale a business, expertly guiding the team to get the company launched and customers landing. Partnering closely with Matt and the founders, thinkerdoer delivered the strategic branding and communications architecture required to match his guidance. We developed a compelling visual identity and translated their complex technical offering into clear, market-ready messaging, delivering the foundational brand assets that helped transform a software idea into a scalable commercial enterprise.

The thinkerdoer solution: Re-engaging with a trusted connection, we partnered with Stuart and the MeiraGTx team to develop their initial brand and strategic positioning. To ensure a seamless and impactful launch, we provided comprehensive, end-to-end creative support that covered everything the new company needed to confidently operate. From designing the essential day-to-day collateral like business cards all the way up to conceptualizing large-scale environmental branding for their building interiors, we delivered a flexible, unified brand identity that successfully brought the startup to life.

The thinkerdoer solution: Partnering with the Mereo Biopharma team at their inception, we provided the strategic and creative foundation necessary for a successful public debut. We completely set up their new brand identity from the ground up and seamlessly translated it into a highly professional, investor-ready corporate website. By delivering a polished, authoritative visual and digital presence from day one, we ensured the startup was perfectly positioned to confidently embark on its ambitious IPO journey.

The thinkerdoer solution: We partnered with the Proteome team to execute a complete brand overhaul from the ground up. This comprehensive transformation began with the design of a modernized logo and a robust new visual identity that accurately reflected their market standing. We then seamlessly rolled out this revitalized brand across their most critical communications, designing and developing a dynamic new corporate website alongside the production of their highly detailed annual reports. Ultimately, we provided Proteome with a unified, premium brand presence equipped to engage investors and stakeholders alike.

The thinkerdoer solution: We partnered with the Howden Re team to establish the complete brand foundation for this critical reinsurance analytics platform. Working from the ground up, we developed the overarching brand strategy and a compelling new visual identity, anchored by the design of the new TigerEye logo. We then crafted precise, targeted messaging to clearly articulate the platform’s value in predicting severe weather risks and optimizing capital solutions, seamlessly rolling this narrative out across a comprehensive suite of marketing outputs designed to drive engagement across the global reinsurance market.